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College of Charleston Unveils New Brand Identity

Aug 5, 2013, 1:34 PM EDT

The CAA’s newest full member, the College of Charleston, made a splash before entering its inaugural season in the league when it recently unveiled a new athletics branding and identity system.

College of Charleston Athletics collaborated with Gil Shuler Graphic Design to create the updated logos that were a result of a comprehensive analysis and selection process by a committee made up of representatives from athletics, senior administration, marketing and communications as well as the school’s alumni association.

According to the release, the entire process took eight months and began with the goal of identifying a distinctive logo for the College and its athletics programs.

“Like our decision to move to the CAA, the rebranding process was thorough and thoughtful,” Director of Athletics Joe Hull said. “Our new athletics logo gives us an opportunity to build on our brand identity on a local, regional and national level. When our coaches and student-athletes step onto a playing field or into a gym, we need an identifiable mark that sets us apart and sends a strong message that, ‘We Are Charleston.’ We believe the new logo system accomplishes this, especially in recruiting and identifying ourselves with potential student-athletes.”

The new primary athletics logo incorporates the classic clean block “C” which can be traced throughout the school’s rich history and several decades including the 1890s, 1920s, 1940s and 1960s. The alternative logos, which incorporate “The College” and “Cougars” were developed for in-game gear and merchandise.

“As the College receives more national exposure in the Colonial conference and in top media markets such as New York, Boston and Philadelphia, this rebranding could not have come at a better time,” College of Charleston President P. George Benson said. “The new logo conveys the College’s history and traditions while also providing us with a distinguishable identity among the other academically elite schools of the Colonial.”

To watch a detailed video about the rebranding process click here.